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SUPERCHARGE Your Social Media Strategy With These 10 POWERFUL Content Marketing Tips (2023)

In this article, we share 10 powerful tips for social media strategists to maximise growth across multiple channels and get real results.

Are you a marketer looking to supercharge your social media strategy? Are you a content creator searching for content marketing tips to unlock your social media success?

Social media is an ever-changing beast, so it’s important that we stay on top of new trends as people in the content game.

With so many different avenues to choose from and continuously updated algorithms, creating an effective plan can seem overwhelming. But don’t worry – we’ve got your back!

In this blog post, we outline 10 powerful action tips for social media strategists to build a successful action plan that maximises growth across multiple channels and get real results.

So keep reading if you’re ready to take your marketing efforts up a notch and supercharge your social media strategy!

1. Understand Your WHY For Crystal Clear Marketing Goals

The most successful social media strategies always start with ‘why’.

It’s critical to understand and remember why you have a brand or business in the first place, and what your goals are as a business.

Is it to get more… Sales? Reach? Awareness? Signups? Streams? Subscribers?

Once you know what your business goals are, you can use these to form the basis of your social media strategy. It provides clarity and understanding about why you’re doing what you’re doing, so you aren’t just shouting into the void and posting random content with no real purpose!

If you don’t know where you’re going, it’s harder to know how to get there.

The Smart Strategist (thesmartstrategist.com)

Consider a pretty picture of a body lotion, vs an Instagram carousel with the benefits that each lotion’s ingredient has on your body on each slide. The latter post is far more likely to convert into sales.

As best-selling marketer and author Simon Sinek explains, asking “why” is probably the most important message that a business or brand can communicate as this is what inspires their customers to buy in.

Sinek’s book ‘Start With Why‘ is how you explain your purpose and the reason you exist and behave as you do.

Start with why. Because once you’ve nailed the why, you become much more purposeful on social media, and your strategy has real-world business purpose.

2. Remember The Five Ws (Who, What, Why, Where, When)

On that note, consider The Five Ws—Who, What, Why, Where, When—which are fundamental to crafting a successful social media strategy.

Here’s why this simple framework is so powerful:

  • Why: The “why” relates to your objectives and goals. Why are you using social media? Is it for brand awareness, customer engagement, lead generation, or sales? Defining “why” helps shape your overall strategy and provides a way to measure if your efforts are successful.
  • Who: Knowing your target audience is critical in any marketing strategy. “Who” helps you understand who your customers are, their needs, interests, and online behaviour. This then helps you create content that resonates, engages, and converts viewers into loyal customers.
  • What: “What” refers to the type of content you should post. Different audiences respond to different types of content—images, videos, blogs, infographics, etc. Understanding “what” your customers prefer helps you make and share content that engages them.
  • Where: Not all social media platforms are equal, and not all of them may be suitable for your business. “Where” helps you identify the platforms your target audience uses most. Focusing your efforts on these platforms will ensure a more effective reach and engagement.
  • When: Timing is crucial in social media marketing. “When” refers to the optimal times to post content to reach the maximum amount of your audience. These times can vary based on the platform and the online behavior of your target audience.

Using the Five Ws in creating your social media strategy means you’ve truly deep dived into your goals, your audience, and all the ways you plan to reach those goals effectively.

3. Create Ideal Customer Personas To Effectively Target The Right Audience On The Right Platforms

You’ve probably heard of customer personas – and it’s for good reason.

Customer personas are crucial for effectively targeting your ideal customer for a number of reasons. But mainly, because it’s super hard to build a successful social media without knowing who you’re speaking to.

In the design and UX world, personas are better known as ‘mindsets’.

Whether you term them customer personas or mindsets, the point to take away is that knowing your target audience and creating detailed personas shapes marketing targets and messaging.

Drilling down helps you start to understand who your customers are, their needs, interests, and online behaviour.

This then helps you create content that resonates, engages, and converts viewers into customers.

Customer personas represent your ideal customers, providing a clear picture of who you’re trying to reach. They include details about demographics (like age, gender, location), psychographics (interests, values, attitudes), and behaviours (buying habits, brand preferences).

You can then tailor your messages to resonate with them. You’ll understand their pain points, needs, and desires, enabling you to create content that speaks directly to these aspects.

Customer personas can even guide product development and services. By understanding the needs and wants of your personas, you can create products or services that solve their problems and meet their needs.

So sketching out customer personas effectively humanises your ideal customer, leading to a more targeted, effective, and successful social media and content approach.

10 content marketing tips to supercharge your social media strategy


4. Consider Where Your Audience Spends Time And Focus ENTIRELY On That

Identifying where your audience spends time online helps guide content distribution. Consider where audience spends their time and focus on that. Don’t worry about posting on Twitter if your main demographic is on Facebook.

Different personas use different social media platforms. For instance, younger audiences might prefer Instagram or TikTok, while professional personas might be more active on LinkedIn. Knowing where your personas spend their time online helps you focus your efforts on the right platforms.

Understanding the behaviours of your personas can help you optimise your posting times, frequency, and type of content for maximum engagement. You’ll know when they’re most likely to be online and what kind of content they’re most likely to interact with.

By understanding behaviour, you can save valuable time and resource without needing to throw spaghetti at the wall to see what sticks.


5. Content Pillars And Themes Should Support Brand And Establish Authority and Niche

Your brand’s content pillars or themes should support the brand values and establish authority within your niche.

What is a content pillar?

Content pillars are essentially the key themes or topics that a brand consistently discusses and amplifies on their social platforms. Pillars provide a framework for creating consistent and relevant content. This consistency not only helps in building a cohesive brand image but also gives your audience a clear idea of what to expect from your brand.

How do content pillars help supercharge your social media strategy?

  • Demonstrate expertise, increase trust: By focusing on specific content pillars, a brand can demonstrate deep knowledge and expertise in those areas, which thereby increases trust and credibility among its audience.
  • Increased engagement: When a brand consistently shares valuable content around specific themes, it can attract a loyal audience that is genuinely interested in those topics. This can lead to increased engagement, such as likes, shares, comments, and even conversions.
  • Improve visibility and discoverability: From an SEO perspective, having well-defined content pillars can improve a brand’s visibility and discoverability on platforms like Instagram. By regularly publishing content around specific themes or keywords, a brand can potentially rank higher in search engine results, thereby attracting more organic traffic ripe for converting into buying customers.
  • Create content consistently: Most importantly, content pillars serve as a guide for content creation. They help brands plan and strategise their content calendar, ensuring a balanced mix of content that caters to different segments of their audience.

Remember to invest time in identifying and refining their content pillars to align with their overall business goals and audience needs. Social media is all about getting people’s attention. Knowing your audience will truly supercharge your social media strategy.


6. Be Strategic About Content – Use Different Channels and Platform Functionalities For The Right Purpose

“When to post” is subjective and depends on audience and platform algorithm. Be strategic with content, use platform functionalities for the right purpose.

Absolutely, being strategic about content and utilizing the unique functionalities of different social media channels is crucial for several reasons:

  • Audience Preferences: Different demographics gravitate towards different platforms. For instance, younger users are more active on Snap and TikTok, while a more mature audience lives on Facebook or LinkedIn. These nuances help you tailor your content and choose the right platform to reach your target audience.
  • Platform Strengths: Each platform has its own strengths and unique features. Instagram reels are great for short, engaging videos, while LinkedIn articles are perfect for in-depth professional insights. Twitter polls gauge public opinion quickly, whereas Facebook’s group feature allows for community building. Leverage them to suit your content goals.
  • Diversification: Relying on a single platform is risky, especially with the ever-changing algorithms of social media platforms. Diversifying your presence ensures that you don’t put all your eggs in one basket and helps you reach a broader audience.
  • Engagement: Different types of content can provoke different responses. A thought-provoking article might be widely shared, a poll might spark a lively debate, and an entertaining reel might spike in comments. Mixing up your content keeps your audience on their toes.
  • Maximizing Reach: Each platform has different peak times and content types that perform best. Aligning your content strategy accordingly can maximize your reach and engagement.
  • Meeting Business Goals: Different platforms can serve different business goals. If you want to drive traffic to your blog, Pinterest might be a good option. For brand awareness, Instagram or TikTok could work better.

It’s all about using the right tool for the right job!


7. Look At Competitors and Adapt Their Patterns If Needed

Strategy sometimes means being clever and not reinventing the wheel. In other words, it means, do what your successful competitors are doing.

Don’t be McDonalds, be Burger King!

(Quick explainer on the ‘Burger King Method’, also known as the ‘follower’ method: McDonalds usually sink millions into researching their next real estate move before setting up a new store somewhere. Whereas Burger King don’t waste money – they just pop up wherever McDonalds go, since they know there will be lots of customers in the area who like fast food.)

Let go of comparison and check out the social media platforms of similar businesses. What are their patterns, their top performing posts? Can you adapt any of them and make it your own in your own brand style? What are their followers doing, where are they, who do they follow, how do they behave? What content are they putting out there? How can you differentiate?

Successful competitors have done the hard work on social – so if you’re starting out, roughly following their approach will set you in good stead for gathering data fast before you’re able to strike out with an effective and unique approach fully tailored to your individual brand or business.


8. Balance Promotional And Value-Driven Social Media Content With Either A 50/50 or 80/20 Posting Approach

Posting strategies like the 50/50 or 80/20 rules are incredibly useful for keeping a healthy balance between promotional and value-driven content on your social media channels. Here’s how:

  • The 50/50 Rule: This rule suggests that 50% of your content should be value-driven, focusing on educating, entertaining, or inspiring your audience, while the other 50% can be promotional, directly advertising your products, services, or offers. This balance ensures that while you’re promoting your brand, you’re also providing valuable content that keeps your audience engaged and interested.
  • The 80/20 Rule: Another popular approach is the 80/20 rule, which proposes that 80% of your content should be dedicated to delivering value to your audience—this could be tips, industry news, how-to guides, inspirational stories, etc. The remaining 20% can then be used for promotional content. This strategy is based on the principle that providing more value builds trust and goodwill with your audience, making them more receptive to the occasional promotional content.
  • Because social media is all about giving value and building a community, another popular mix is 80/20, where 80% of your content gives value, whilst only 20% is the hard sell.
  • When you know your goals, that influences what content you start posting. And the content you start posting is what’s going to make people fall in love with your brand.

These posting approaches prevent brands from overly promoting themselves, which could potentially annoy or drive away followers.

By offering a mix of value-driven and promotional content, you can keep your audience engaged, build a strong relationship with them, and subtly promote your brand without appearing too salesy.

Capitalizing on topical or cultural moments can be a powerful strategy for brands to increase their relevancy and engagement on social media. Here’s how:

  • Timeliness: Posting about current events or trending topics shows your audience that you’re in tune with what’s happening around the world and in their lives. This timeliness can spark interest and drive engagement, as people are likely already talking about these topics.
  • Relevance: By tying your content to specific cultural moments relevant to your audience, you demonstrate a deep understanding of your audience’s interests and values. This relevance can strengthen your connection with your audience and make your content more engaging.
  • Authenticity: Participating in cultural moments allows your brand to show its human side, which can make your brand seem more authentic and relatable. However, it’s important to participate in a way that aligns with your brand values to avoid coming off as opportunistic.
  • Community Building: Topical moments often bring people together, creating a sense of community. By being part of these conversations, your brand can foster a sense of community among its followers.
  • Increased Visibility: Posts related to trending topics or hashtags can potentially reach a wider audience, increasing your brand visibility.

However, a word of caution: Brands need to be thoughtful and sensitive when capitalising on cultural moments. Not all moments are appropriate for all brands to engage with.

Always consider if it’s relevant to your brand and audience, and whether your brand can add value to the conversation.

Missteps can come off as insensitive or exploitative, which can harm your brand reputation. Consumers want authenticity, and they’re ready to call out performative brands.

So always approach cultural moments with respect and authenticity. If in doubt, don’t do it.


10. Data Breeds Insights: Experiment With Posting Times And Schedules to Determine What Works Best

Experimenting with posting times and schedules on social media is crucial because it allows you to gather valuable data and insights about your audience’s behaviour. It’s also important because experimentation leads to a number of benefits like:

  • Optimal Engagement: Different audience segments are active on social media at different times. By experimenting with various posting times, you can determine when your content is most likely to reach and engage your target audience.
  • Understand Audience Habits: Experimentation helps you understand your audience’s habits better. You’ll learn when they’re online, when they’re most likely to interact with your content, and even which days of the week yield the best engagement.
  • Better Content Planning: Once you know the best times to post, you can plan your content schedule more effectively. This ensures that your high-quality content doesn’t go unnoticed due to poor timing.
  • Maximize ROI: Social media marketing requires time and resources. By knowing when to post for maximum engagement, you can optimize your efforts and get a better return on your investment.
  • Stay Ahead of Algorithm Changes: Social media platforms frequently update their algorithms. Regular experimentation helps you stay on top of these changes and adapt your strategy accordingly.

Remember, what works for one brand may not work for another. Even within your brand, different types of content may perform better at different times. Data tells stories. That’s why continuous testing and analysis are key to refining your social media strategy and maximising your success.

These Aren’t Just Social Media Success Tips: They’re Strategic Secret Weapons To Supercharge Growth

Well, that’s a wrap, fellow social media strategists!

We’ve taken a deep dive into 10 powerful action tips, from remembering the good old 5 Ws framework to the savvy move of keeping a keen eye on competitor profiles.

But remember, these aren’t just tips – they’re your secret weapons to supercharge your social media strategy.

Put them to work and watch as they help you maximise growth and “reel” in some impressive results.

Ready to tackle your brand’s social media strategy?

Check out our top-rated workbook: Social Media Success – How To Create A Winning Strategy.

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